As a business owner do you feel the only way you can get to the top of the search engines is through pay per click management? PPC, short for pay per click, will eat up a lot of your valuable resources in a very short amount of time. The return on placing these ads are far and few.
A lot of SEO, search engine optimization companies, will leap right into how to get great ROI by sticking you into a PPC campaign. The problem with these programs is that they are not very reliable.
The fees associated with running these campaigns have seriously jumped through the roof in recent months.
A lot of business owners are rethinking their position when it comes down to PPC. This is especially true for Michigan based businesses. They are not jumping into it as fast as they were in recent months.
Here are two reasons you shouldn’t go ahead with Pay Per Click management programs.
- REASON ONE – The public buying perception falls against any commercial web site who gets to the top of search engines through PPC. This is especially true for a web marketing company who cannot get to the top of the search engines on their own ability! According to recent studies people who surf the web are reluctant to believe any company that is positioned to the top of the search engines through sponsored links and Pay Per Click Management campaigns.
- REASON TWO – Link exchange programs are just
as bad as pay per click advertising. When you buy paid text links for your web site you are essentially buying
your popularity. Keep in mind that you are renting this popularity. When your text link subscription ends or you decide to stop running your campaign you’re web site rankings will slip. You will stop appearing in those
top spots.
Text Link Exchange programs are not looked favorably upon by Google. There have been numerous Google Slaps in the recent months. This means that your pages could get blacklisted or pulled out of the main index for doing unethical things. Insiders in the world of Internet Marketing frown against the prospect of buying text links.
The best way to build your infrastructure online is to
do it organically.
That is exactly what we do here at i-Mobile Media and its exactly what you need to do if you want to stay visible online. Getting an organic visibility is the direct result of being able to appear on the search engines without the aid of paid submissions.
Scrapping your PPC budget is easy once you know the fundamentals of what to do with your online web site. This includes what to put on your pages, where to link to online, and making sure that your marketing messages are plugged into the right spots.
The best part about setting up your organic web pages are the following:
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No monthly PPC bills
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No sponsored link fees every month!
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No need to hire special consultants
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You can scrap the high bid keywords
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You don’t have to buy text links
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You do not have to bid on paid sponsor links
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No need to set a monthly budget
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One time set up fees
I could create a monster list on why you need to scrap your PPC account but pictures speak louder than words. Our recent submissions into Google have gotten us phenomenal results. We popped up 8 times out of the top Google TOP TEN.
See for yourself…
Here we are in action beating the pants off of pay per click management campaigns.... We beat 17 Million pages....
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