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"How Can Metro Detroit Doctors Get More Patients From Today’s Web Technology?"

Online marketing offers revenue streams that are not available through traditional magazines and medical marketing

New York, NY – Can the web really offer significantly more patient pulling power than the traditional press? Ex-Art Director, and SEO search engine optimization leader Ted Cantu says yes and has been dedicating his time and energy into new websites to prove it. Traditional media continues to fizzle as new technologies continue to emerge and dominate the economic landscape. The latest names to the list of failed magazines are Portfolio and Gourmet. This continues to be a trend during our recession and this has many advertisers wondering where they should spend their money. Physicians are starting to look at how the web is pulling in new patients during this media shift.

Web MD has pulled an incredible 3.2 million dollars in revenue and this has been somewhat of an inspiration to advertisers. There is an ongoing shift as many doctors and physicians are pondering the possibilities of the web in this new economy. The prospects are out there and many online surfers are looking for news that is unbiased and authenticity really does count. A recent discovery showed that some popular magazines in Metro Detroit are accepting cash payments to feature a “Best Of” category for doctors in the S.E. Michigan area. This type of behavior has been occurring in a some popular multi level marketing magazines too and it has been creating a lot of skepticism over the future of journalism.

“When you can buy your way to the top of the journalism heap something is going to go wrong with the public trust. You will notice that on the web people are looking for unscripted truth. Everything we know about the media is the complete opposite on the web. The more rough you are, the more you are going to impress new prospects. The more raw and unscripted you are the more you are going to get the public to believe and trust what you say” says online marketing innovator, Ted Cantu.

What has physicians really intrigued is how long the average viewer stays on the web page. In some cases the average viewer will stay for 8 minutes and watch all of the video, and read the downloadable PDF files. Another advantage is that the new format of web video has been extended from 10 minutes to a phenomenal 15 minutes in HD. Try to do this with airtime and you are talking about a lot of money being spent down the drain. Medical physicians are re-evaluating the way medical marketing has changed and how they can partake in new revenue streams.

“Doctors know their customers are out there studying their every move and in some cases – shopping around for someone knowledgeable. This is the time doctors should embrace the web” says Cantu.

Cantu can be contacted at: http://www.tedcantu.com and http://www.1seomichigan.com and at 248-631-9211
.


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How Can Doctors Get More Patients From Today’s Web Technology?

 

 

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